Before I started my PhD research, I studied communication sciences and philosophy at the Vrije Universiteit Brussel. During this time a wrote about Facebook and the complexity paradigm. The PhD itself is coupled to a research project EMSOC ((dis)empowerming users in a social media culture). We look at the user and how social media is empowering or disempowering him or her in this project. We have divided this in three topics; inclusion, literacy and privacy. I am researching how personal information is being commodified and how this affects user control over their personal information.